Car Leasing Study - Men and Motors

Jan 30, 2018
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Men and Motors

1. Have you ever given any of your cars a name, either now or in the past?

Choice

%

Yes - my current car

12.70%

254

Yes - a past car

17.50%

350

Yes - both my current and a past car

6.25%

125

No

63.55%

1271

2. Thinking about your current car, is its name male or female? If you have more than one current car with a name, please think of the one you use most often

Choice

%

Male

47.49%

180

Female

35.62%

135

Both male and female

5.01%

19

Neither male nor female

11.87%

45

3. Would you be willing to tell us the name you gave to your vehicle?

Choice

%

Yes

82.85%

314

No

17.15%

65

4. If yes, please tell us the name you gave to your current car:

5. Now thinking about your past cars that you've named, was the name male or female? If you've named more than one in the past, please focus on the oldest when answering

Choice

%

Male

30.74%

146

Female

43.16%

205

Both male and female

8.84%

42

Neither male nor female

17.26%

82

6. Have you ever spoken to your car like it was a person?

Choice

%

Yes

36.90%

738

No

63.10%

1262

7. Do you feel like your current vehicle has a specific kind of personality?

Choice

%

Yes, definitely

11.25%

225

I think so

19.55%

391

No

69.20%

1384

8. If yes, please select the type of personality from the list below which you feel best embodies your car?

Choice

%

Serious

12.99%

80

Playful

21.75%

134

Sexy

9.58%

59

Laddish

6.17%

38

Shy

2.92%

18

Confident

28.25%

174

Temperamental

11.36%

70

None of the above

6.98%

43

9. When buying a new car, do you take into consideration the 'personality' of the vehicle?

Choice

%

Yes, it is a primary concern

5.30%

106

Yes, I take it into consideration, but it isn't a primary concern

17.15%

343

No

77.55%

1551

10. Are you currently in a relationship?

Choice

%

Yes

82.30%

1646

No

17.70%

354

11. If yes, has there ever been a time when you have enjoyed spending time with your car more than your other half?

Choice

%

Yes

18.71%

308

No

81.29%

1338

12. To what extent do you agree or disagree with the following statement?

I enjoy taking care of and maintaining my car'

Choice

%

Strongly agree

15.85%

317

Somewhat agree

30.90%

618

Neither agree nor disagree

32.00%

640

Somewhat disagree

13.75%

275

Strongly disagree

7.50%

150

13. How often do you wash your car?

Choice

%

Once a week or more often

7.75%

155

Once a fortnight

15.50%

310

Once a month

28.85%

577

Once every two months

23.00%

460

Once every six months

15.05%

301

Once a year

3.80%

76

Less often than once a year

6.05%

121

14. How often do you clean the interior of your car?

Choice

%

Once a week

8.20%

164

Once a fortnight

12.55%

251

Once a month

26.80%

536

Once every two months

22.90%

458

Once every six months

19.55%

391

Once a year

5.20%

104

Less often than once a year

4.80%

96

15. Have you made any special modifications to your car to personalise it to your own tastes in some way? Such as stickers, ornaments, air fresheners, swapped out radio/speakers, etc.?

Choice

%

Yes

20.70%

414

No

79.30%

1586

16. Do you think you'll find it hard to say goodbye to your car when you eventually move on to a new model?

Choice

%

Yes, definitely

12.85%

257

I think so

22.05%

441

No

54.00%

1080

N/A / I have no plans to move on to a new model

11.10%

222

17. Have you ever imagined what your car might look like if it were a person?

Choice

%

Yes

7.95%

159

No

92.05%

1841

18. Has anyone ever commented on how much time you spend obsessing over your car?

Choice

%

Yes

8.90%

178

No

91.10%

1822

19. Have you ever used the excuse of 'working on the car', 'washing the car' or 'taking a drive' as a way to escape spending time with your family or your other half?

Choice

%

Yes

13.60%

272

No

86.40%

1728

20. Have you ever suspected your other half of being jealous of how much attention you give your car?

Choice

%

Yes, definitely

4.37%

72

I think so

7.17%

118

No

88.46%

1456

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