The Range Rover brand has long been the benchmark for luxury and prestigious motoring. With its latest creation Range Rover looks to be plugging the gap in its product range with the Range Rover Velar. Following what has been a very successful number of years for the Jaguar Land Rover brand, the Velar is an acknowledgement of opportunity.
Following the news that Munich will ban diesel engines and join some of Europe’s biggest cities in an ongoing attempt to combat air pollution, many consumers seeking a new diesel powered vehicle are wrestling with the uncertainty about what this might mean for their purchase down the line.
It took Jaguar longer than many expected to enter the SUV market, but when they eventually did, the F-Pace became a huge success, accounting for more than half of Jaguar’s total sales. It seems fitting then that Jaguar would build on their SUV range and release the F-Pace’s little sister, the E-Pace.
The short answer to this question is simple: both are marques manufactured by the Tata Group’s Jaguar Land Rover group. Land Rovers are utilitarian SUVs, whereas Range Rovers are targeted more toward the ‘premium’ segment.