Do the British Public Believe in Car Manufacturer Stereotypes?

Dec 21, 2017
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Our new study has revealed hat the general British public think of other people's cars, including Land Rovers being driven by posh mums.

Check out the results below:-

1. Which of the following stereotypes do believe to be most accurate in real life?

BMWs are driven by smarmy, obnoxious, successful businessmen 31.05%

621

Audis are driven by smarmy, obnoxious, successful businessmen 19.65%

393

Toyota Prius are driven by smug, sanctimonious vegans 8.65%

173

Volkswagen Camper are driven by stoners and hippies 17.15%

343

Fiat 500s are driven by stylish Europeans 7.10%

142

Chevrolets are driven by men in a mid-life crisis 5.60%

112

Volkswagen Beetles are driven by hairdressers 9.15%

183

Subarus are driven by boy-racers 22.75%

455

Fords are driven by the average parent 22.40%

448

Mercedes-Benz are driven by bankers and investors 12.15%

243

Land Rovers are driven by upper class mums on the school run 27.90%

558

Jaguars are driven by wealthy retirees and golfers 23.95%

479

Nissans are driven by office workers and young professionals 5.20%

104

Jeeps are driven by outdoorsy types 15.85%

317

Porsches are driven by middle age people who want to look rich 21.95%

439

SUVs are driven by 'soccer moms' 13.60%

272

Volkswagen Golfs are driven by hyper-masculine young guys 10.05%

201

Bentleys are driven by incredibly rich old men 30.90%

618

None of the above 26.95%

539

2. What brand of vehicle do you drive? If you own more than one vehicle please think of your primary vehicle.

Alfa Romeo 0.35%

7

Aston Martin 0.20%

4

Audi 4.40%

88

Bentley 0.45%

9

BMW 3.85%

77

Cadillac 0.25%

5

Chevrolet 0.80%

16

Chrysler 0.45%

9

Citroen 4.25%

85

Corvette 0.05%

1

Dacia 0.50%

10

Fiat 2.30%

46

Ford 17.60%

352

Honda 2.95%

59

Hummer 0%

0

Hyundai 3.50%

70

Jaguar 0.85%

17

Jeep 0.20%

4

Kia 2.95%

59

Lamborghini 0%

0

Land Rover 0.75%

15

Lexus 0.20%

4

Lotus 0.05%

1

Maserati 0.05%

1

Mazda 1.90%

38

Mercedes 2.30%

46

MG 0.15%

3

MINI 1.25%

25

Mitsubishi 0.75%

15

Nissan 5.15%

103

Peugeot 5.10%

102

Porsche 0.30%

6

Renault 4.60%

92

Saab 0.25%

5

SEAT 1.70%

34

Skoda 2.40%

48

Smart 0.45%

9

Subaru 0.10%

2

Suzuki 1.75%

35

Tesla 0%

0

Toyota 4.75%

95

Vauxhall 10.55%

211

VW 7.00%

140

Volvo 1.70%

34

Other brand 0.90%

18

3. To what extent do you agree or disagree with the following statement?

I am similar to the stereotypical driver of my car's brand'

Strongly agree 2.85%

57

Agree 13.50%

270

Neither agree nor disagree 51.05%

1021

Disagree 19.05%

381

Strongly disagree 13.55%

271

4. To what extent do you agree or disagree with the following statement?

I am offended by the stereotypical driver of my car's brand'

Strongly agree 4.35%

87

Agree 9.25%

185

Neither agree nor disagree 53.20%

1064

Disagree 22.20%

444

Strongly disagree 11.00%

220

5. To what extent do you agree with the following statement?

I have bought, or considered buying, a car based on its brand's stereotype'

Strongly agree 2.05%

41

Agree 6.40%

128

Neither agree nor disagree 19.95%

399

Disagree 27.00%

540

Strongly disagree 44.60%

892

6. To what extent do you agree or disagree with the following statement?

I have bought, or considered buying, a car based on the lifestyle promoted in its advertising'

Strongly agree 1.85%

37

Agree 8.30%

166

Neither agree nor disagree 21.60%

432

Disagree 27.05%

541

Strongly disagree 41.20%

824

7. To what extent do you agree or disagree with the following statement?

You can tell a lot about someone by the car they drive'

Strongly agree 3.60%

72

Agree 28.90%

578

Neither agree nor disagree 37.90%

758

Disagree 20.50%

410

Strongly disagree 9.10%

182

8. To what extent do you agree with the following statement?

The car someone drives will be one of the biggest factors on which I judge them'

Strongly agree 2.50%

50

Agree 10.80%

216

Neither agree nor disagree 25.65%

513

Disagree 31.20%

624

Strongly disagree 29.85%

597

9. Have you ever dated someone because of the car they drive?

Yes 4.95%

99

No 92.90%

1858

Prefer not to say 2.15%

43

10. Have you ever not dated someone, or broken up with someone, because of the car they drive?

Yes 3.55%

71

No 94.50%

1890

Prefer not to say 1.95%

39

11. What is the brand of your favourite vehicle you have ever driven?

Alfa Romeo 1.20%

24

Aston Martin 1.70%

34

Audi 7.55%

151

Bentley 0.85%

17

BMW 6.25%

125

Cadillac 0.30%

6

Chevrolet 0.55%

11

Chrysler 0.60%

12

Citroen 2.00%

40

Corvette 0.20%

4

Dacia 0.35%

7

Fiat 1.30%

26

Ford 10.60%

212

Honda 2.35%

47

Hummer 0.10%

2

Hyundai 1.35%

27

Jaguar 2.50%

50

Jeep 0.35%

7

Kia 1.30%

26

Lamborghini 0.45%

9

Land Rover 2.10%

42

Lexus 0.65%

13

Lotus 0.15%

3

Maserati 0.35%

7

Mazda 1.65%

33

Mercedes 3.95%

79

MG 0.65%

13

MINI 2.20%

44

Mitsubishi 0.45%

9

Nissan 2.35%

47

Peugeot 1.85%

37

Porsche 1.55%

31

Renault 2.00%

40

Saab 0.60%

12

SEAT 0.50%

10

Skoda 1.00%

20

Smart 0.30%

6

Subaru 0.55%

11

Suzuki 0.55%

11

Tesla 0.10%

2

Toyota 2.40%

48

Vauxhall 4.50%

90

VW 6.70%

134

Volvo 1.70%

34

Other brand 2.30%

46

N/A / No favourite vehicle 17.05%

341

12. What is the brand of the vehicle you would most like to own?

Alfa Romeo 1.45%

29

Aston Martin 9.05%

181

Audi 10.00%

200

Bentley 2.85%

57

BMW 5.45%

109

Cadillac 0.70%

14

Chevrolet 0.65%

13

Chrysler 0.50%

10

Citroen 0.65%

13

Corvette 0.30%

6

Dacia 0.40%

8

Fiat 0.95%

19

Ford 3.20%

64

Honda 1.25%

25

Hummer 0.15%

3

Hyundai 0.70%

14

Jaguar 4.20%

84

Jeep 0.60%

12

Kia 0.90%

18

Lamborghini 2.55%

51

Land Rover 3.95%

79

Lexus 1.65%

33

Lotus 0.50%

10

Maserati 1.10%

22

Mazda 0.60%

12

Mercedes 4.75%

95

MG 0.35%

7

MINI 1.30%

26

Mitsubishi 0.30%

6

Nissan 0.80%

16

Peugeot 0.40%

8

Porsche 2.80%

56

Renault 0.25%

5

Saab 0.20%

4

SEAT 0.25%

5

Skoda 0.55%

11

Smart 0.25%

5

Subaru 0.45%

9

Suzuki 0.30%

6

Tesla 1.65%

33

Toyota 1.05%

21

Vauxhall 0.95%

19

VW 2.90%

58

Volvo 1.25%

25

Other vehicle 1.80%

36

N/A / No particular vehicle 23.15%

463

13. Which of the car brands below do you have a negative view of because of the type of drivers they attract?

Alfa Romeo 3.85%

77

Aston Martin 3.85%

77

Audi 13.50%

270

Bentley 5.45%

109

BMW 23.90%

478

Cadillac 4.20%

84

Chevrolet 2.95%

59

Chrysler 1.85%

37

Citroen 2.50%

50

Corvette 1.65%

33

Dacia 2.75%

55

Fiat 2.75%

55

Ford 1.75%

35

Honda 1.50%

30

Hummer 7.55%

151

Hyundai 1.10%

22

Jaguar 3.20%

64

Jeep 3.60%

72

Kia 1.80%

36

Lamborghini 7.15%

143

Land Rover 7.15%

143

Lexus 2.25%

45

Lotus 2.10%

42

Maserati 4.55%

91

Mazda 0.65%

13

Mercedes 6.45%

129

MG 1.00%

20

MINI 2.00%

40

Mitsubishi 0.90%

18

Nissan 1.90%

38

Peugeot 1.40%

28

Porsche 6.30%

126

Renault 1.60%

32

Saab 1.00%

20

SEAT 1.10%

22

Skoda 4.05%

81

Smart 2.95%

59

Subaru 5.15%

103

Suzuki 1.00%

20

Tesla 1.75%

35

Toyota 1.05%

21

Vauxhall 1.40%

28

VW 2.20%

44

Volvo 2.80%

56

None of the above 47.85%

957

14. Which of the car brands below would you avoid purchasing or driving yourself because of the negative driver image that is associated with the brand?

Alfa Romeo 2.10%

42

Aston Martin 2.45%

49

Audi 6.90%

138

Bentley 4.10%

82

BMW 14.45%

289

Cadillac 3.75%

75

Chevrolet 3.30%

66

Chrysler 2.05%

41

Citroen 3.10%

62

Corvette 1.75%

35

Dacia 3.65%

73

Fiat 3.35%

67

Ford 2.05%

41

Honda 1.15%

23

Hummer 5.75%

115

Hyundai 1.85%

37

Jaguar 1.65%

33

Jeep 2.65%

53

Kia 3.10%

62

Lamborghini 4.00%

80

Land Rover 4.20%

84

Lexus 1.20%

24

Lotus 1.15%

23

Maserati 2.50%

50

Mazda 0.95%

19

Mercedes 3.30%

66

MG 0.90%

18

MINI 1.65%

33

Mitsubishi 0.80%

16

Nissan 2.20%

44

Peugeot 1.85%

37

Porsche 3.55%

71

Renault 1.85%

37

Saab 1.50%

30

SEAT 1.60%

32

Skoda 6.55%

131

Smart 4.75%

95

Subaru 3.90%

78

Suzuki 1.40%

28

Tesla 1.65%

33

Toyota 1.25%

25

Vauxhall 1.85%

37

VW 1.85%

37

Volvo 2.85%

57

None of the above 56.85%

1137

15. Which of the car brands below do you associate with dangerous driving?

Alfa Romeo 3.00%

60

Aston Martin 4.80%

96

Audi 13.70%

274

Bentley 1.75%

35

BMW 23.45%

469

Cadillac 1.60%

32

Chevrolet 1.45%

29

Chrysler 0.75%

15

Citroen 1.00%

20

Corvette 1.55%

31

Dacia 0.55%

11

Fiat 0.85%

17

Ford 2.60%

52

Honda 0.85%

17

Hummer 2.35%

47

Hyundai 0.55%

11

Jaguar 2.45%

49

Jeep 1.80%

36

Kia 0.35%

7

Lamborghini 9.85%

197

Land Rover 3.40%

68

Lexus 1.75%

35

Lotus 3.60%

72

Maserati 6.20%

124

Mazda 0.90%

18

Mercedes 4.75%

95

MG 1.45%

29

MINI 1.05%

21

Mitsubishi 1.40%

28

Nissan 0.85%

17

Peugeot 1.05%

21

Porsche 8.55%

171

Renault 0.60%

12

Saab 0.65%

13

SEAT 1.05%

21

Skoda 0.45%

9

Smart 0.40%

8

Subaru 10.40%

208

Suzuki 0.45%

9

Tesla 0.90%

18

Toyota 0.75%

15

Vauxhall 1.55%

31

VW 4.05%

81

Volvo 1.10%

22

None of the above 50.60%

1012

17. Which of the below do you feel applies to you?

Driving my car makes me feel cool 11.50%

230

I sometimes feel self-conscious when driving my car 7.40%

148

My car doesn't reflect my personality 33.05%

661

People judge me based on the car I drive 5.50%

110

None of the above 49.90%

998

18. Have you ever been mocked for the car or car brand you drive?

Yes 11.55%

231

No 88.45%

1769

19. If yes, who was it who mocked you for the car or car brand you drive?

Mum 5.19%

12

Dad 7.79%

18

Partner 14.29%

33

Sibling 14.29%

33

Friend 38.96%

90

Colleague 32.03%

74

Boss 3.46%

8

Neighbour 4.76%

11

A pedestrian 3.90%

9

Another driver 9.52%

22

A cyclist 1.73%

4

Other 12.55%

29

20. If yes, how many times in the last year have you been mocked for the car you drive?

0 31.17%

72

1 16.02%

37

2 19.91%

46

3 9.09%

21

4 9.52%

22

5 5.63%

13

6 1.73%

4

7 2.16%

5

8 0.87%

2

9 0%

0

10 0%

0

11+ 3.90%

9

Average 2.25

21. What are the reasons why you drive?

It's essential to my day to day life 54.85%

1097

Just to get from A to B 54.05%

1081

Driving is pleasurable 29.60%

592

Because I can go anywhere I like 50.35%

1007

For bonding experiences with friends 7.75%

155

For bonding experiences with family 11.55%

231

For the sense of independence 45.85%

917

Because I hate public transport 22.95%

459

Other reason(s) 3.05%

61

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