The Range Rover brand has long been the benchmark for luxury and prestigious motoring. With its latest creation Range Rover looks to be plugging the gap in its product range with the Range Rover Velar. Following what has been a very successful number of years for the Jaguar Land Rover brand, the Velar is an acknowledgement of opportunity.
The belief is that by growing the range and the sizes of SUV they offer Range Rover will further corner the market by catering for all whims of the consumer. In many ways it’s a market that has been neglected as many manufacturers have tend to focus on the extreme ends of the spectrum, targeting both large and small SUVs. With the Range Rover Sport and the Range Rover Evoque firmly established the Velar offers and option sized for those goldilocks type consumers in need of practicality, without eating too much driveway space. We think that with its ultra-modern styling now on the roads the Range Rover Velar’s popularity will only explode.